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Associate Shopper Marketing Manager

Unilever

Cincinnati, OH, United States Apply Now
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Job Type: Full Time

Category: Marketing Management

Key Skills:

training Internship - <p>if You Make Hearts Beat Faster, Your Own Has To Be In The Right Place. Key Skills

  • Direct Marketing
  • MEGA
  • Management Training
  • Marketing Management
  • Retail Management
  • Sales Management

Apply Now   

Background & Purpose of the Job

Kroger is Unilever’s #1 grocery customer andthesecond largest retailer (in any channel) in the country.As an Associate Shopper Marketing Manager,you’ll work to extend brand strategy and activation platforms to Krogerbannersthrough the development Shopper Marketing (SM) programs, that will drive profitable volume & equity of Unilever brands.

Analyze and measure SM programs by understanding business results, projected investments and industry insights.  The ability to identify business building opportunities will help set the strategy to drive efficient and effective programming.

Who You Are & What You’ll Do

  • As a member of the Kroger shopper marketing team, you’ll focus on the developmentand execution ofworld-class integrated and collaborativeomni-channelshopper marketing plansforassigned Unilever categories.These events should deliver on the brand Jobs-to-be-Done, drive category growth, promote cross-category conversion & beprofitable for both Unilever & Kroger.

  • Responsible for aSM field-based programsfrom start to finish including annual planning, writing agency briefs, customer presentations, overall agency guidance, creative reviews and program evaluation.Programs include general market, omniand multi-cultural activations.

  • Develop strong relationships with keymarketing contacts at Kroger, 84.51as well as Unilever Sales teamto deliver against brand/portfolio objectives.

  • Maintain timely flow of reports, program evaluations, proposals and project estimates. Provide point-of-view on appropriate spending against retailer-initiated marketing initiatives.

  • Evaluate key Shopper Marketing programs 90 days post program completion. These findings/recommendationsare acomprehensive view of the program performance, return on investment value, sales results and include relevant market information. These program recaps will be shared with Shopper Marketing, brand and the retailer.

  • Manageagency partnersto ensure deliveryon requirements outlined in briefs andthat theyeffectivelyaredelivering on all account management responsibilities (i.e. program & financial management).

You’re a dot connector:Working on the Kroger team with great brands requires managing a diverse set of internal and external stakeholders, we need you to ensure the right dots are connected inside and outside the company(3rd parties, agency, customer, CPG’s)

You love to win, and have fun doing it:Workingdirectly withKrogerand brands you’llfind creative solutions to continue to drive Unilever businesses in the constantly changing competitive landscape.

You’re a story teller:A critical element of our plans is the art of compelling storytelling as means to educate, inspire our retailer in support of our campaigns. We need your creativity tobuild and deliver compelling stories.

You’re a changemaker:This is an integrated role where you can fully embrace C4G and work on both short and long term strategies. You’ll work on innovative solutions that will change our shopper’s behavior.

You’re a culture & change champion:Think differently – these are ever changing, competitive times with brands and a customer that are prime to experiment with.

What You’ll Need To Succeed

  • Undergraduatedegree in Marketing, MBA a plus

  • 3-4years’ experience in development of brand business objectives and marketing strategies.

  • Demonstrated knowledge oftheconsumer-packagedgoods industry, retail channelsand account specific marketing

  • Understanding of promotional tactics, process flow, execution and fulfillment processes.Proficient in Excel and PowerPoint.

  • Experience in digital, mediamarketing and understanding of consumer behavior in this space

  • Creative thinking to approach things differently than historical plan

  • Strong communication and influencing skills

  • Attention to detail, planning and preparation.

  • Highly organized;able to multi-task and communicate with numerous touch points

  • Lead role in identifying and presenting new opportunities to Customer Development, Marketing and our customers

  • Ability to fully collaborate with Shopper Marketing and Customer Development teams, and with Retailer; is driven to achieve mutual objectives as one collective team

What We Can Offer You

Culture for Growth|Top Notch Employee Health & Well Being Benefits|Every Voice Matters|Global Reach|Life at Unilever|Careers with Purpose|World Class Career Development Programs|Check Out Our Space|Focus On Sustainability

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Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.  For more information, please see Equal Employment Opportunity PostersEqual Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with DisabilitiesEmployment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.

If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at NA.Accommodations@unilever.com. Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.